Charles Broadway Rouss Building

555 Broadway, New York City


The Challenge:  

The decorative cast iron fascia was deteriorating and the Lead-Based Paint was highly weathered and damaged.
Any restoration work had to meet the approval of the New York City Landmarks Commission and be reviewed by the State Historical Preservation Office.

Any products used had to have NYC Buildings Dept. MEA Acceptance, conform with NYS Uniform Building Code #1120-5 and had to have passed ASTM E-1795 testing which includes exterior weatherization performance.

Benefits Desired:

• GREEN and Environmentally Advanced Solution
• Minimum Surface Preparation
• Match Five Historic Colors
• Tenacious Adhesion
• Waterproofing Qualities
• No Hazardous Waste
• Environmentally Sound
• Does Not Obscure Architectural Details


A GLOBAL Encasement, Inc. System was designed using R.I.P.TM Rust-Inhibiting Primer to address the cast iron areas with rust, PrepLESS PrimerTM to re-attach all loose materials, followed by LeadLockTM TopCoat in custom tinted colors. The System saved time and reduced lead dust exposure concerns because the leaded paint was not disturbed during the process.
All of the products were easy to use and the job was completed in a timely, safe and environmentally responsible manner. The client saved 80% over the cost of removal and repainting. The installation of exterior flood lighting now makes this a spectacular and highly visible historic landmark at night.